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Buyer Connections Are Built on Trust and Openness
Build Buyer Connections with All 12 Dimensions of Trust, including Openness. Openness is defined as “The seller communicates with complete disclosure, doesn’t hold back information. Shares opinion...
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Are You Maintaining Customer Confidentiality?
Discretion. Seller respects confidentiality. Seller gets permission, uses care before sharing information with others. Maintaining customer confidentiality is one of the 12 Dimensions of Trust every...
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Are You Putting Buyers on the Defensive?
Constructive Intent. Seller is thoughtful in delivering sensitive messages, giving feedback and challenging assumptions, is able to avoid putting buyers on the defensive. Seller’s communication motives...
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